We’ve made it past episode 1!

Today, David and Seth address a topic that needs to be discussed before diving deeper into the podcasts. Why do you need marketing? What exactly is marketing?

I guess we should start out with how we each define marketing is and why it matters to your business. We’re going to do our best to keep it to 30 minutes, because both of us could talk about this topic forever!

  • David explains what marketing is. Holistic view
    • Big picture…use fishing analogy
    • Who needs it…small businesses and large businesses?
    • Why is it so important…Planning purposes, goal setting/metrics, staying in-touch with your current and targeted customers
      • What else do they want/need?
      • Are you still interested in continuing to engage with them?
    • Is marketing and sales the same thing?
  • Seth explains how digital impacts traditional marketing and what it entails
    • Big picture
    • Who needs it
    • Why
  • Why is digital marketing so hard to understand?
  • How does digital marketing help the bottom line?
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